A bid to make Leicester the UK’s City of Culture should provide spin-off benefits for Lutterworth.
Leicester has made the shortlist of candidates to be the UK’s City of Culture in 2017.
In its bid literature, the organisers say part of the campaign will be to “shine a light” on the county’s market towns.
Harborough Council leader Blake Pain said: “A successful bid would have positive benefits for our district in terms of generating tourism, boosting our economy and putting the county on the national stage.
“It could provide business opportunities for Lutterworth and attract investment.
“I would urge everyone to support the bid and join campaigns around it on things like Facebook and Twitter.”
Cllr Rosita Page, the chairman of Leicestershire County Council, who also represents the Lutterworth division on the council, said: “It would raise the status not only of Leicester but of Lutterworth and Leicestershire.
“If people are coming into Leicester they will always visit the surrounding areas.”
Martin Peters, chief executive of Leicester Shire Promotions said: “Tourism is one area where the local economy can benefit from a successful City of Culture bid.
“In the experience of previous winners, the title has helped to create new businesses, increase revenue for existing businesses and develop a legacy by significantly raising the profile of the destination.
“We would expect a Leicester City of Culture success to grow the volume and value of the visitor economy in Lutterworth and across the destination as new visitors discover Leicester and Leicestershire.”
Cllr Geraldine Robinson, chairman of Harborough Council and the elected member for Lutterworth’s Orchard ward, said: “I think it would be absolutely fantastic and I can’t think of anything better for Lutterworth.
“The town would really benefit. It would bring people to the town and that is what we need. It would really liven things up and regenerate the town and get things moving.
“Over the years Lutterworth shops have been dying a death, but this would certainly bring benefit to the town.”
A recent county council cabinet report said investment in the bid could create significant economic benefits for Leicestershire.
The cabinet will decide this week whether to contribute £2million from its reserves towards Leicester’s bid.