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Mail deputy editor gives talk to businesses

Harborough Mail deputy editor Alex Blackwell, left, being interviewed by Alastair Campbell from The Ideal Marketing Company at The Business Agenda meeting at Harborough Innovation Centre last Tuesday.

Harborough Mail deputy editor Alex Blackwell, left, being interviewed by Alastair Campbell from The Ideal Marketing Company at The Business Agenda meeting at Harborough Innovation Centre last Tuesday.

Business people were able to find out about life behind the scenes at the Harborough Mail during a question-and-answer session last Tuesday night.

Mail deputy editor Alex Blackwell was the guest interviewee during the latest The Business Agenda meeting held at Harborough Innovation Centre.

The monthly meetings are sponsored by the Harborough chapter of Working Breakfast, a networking group which meets at The Angel Hotel in Harborough every Wednesday morning.

Alex was interviewed by Alastair Campbell, who runs the networking group, and about 40 people attended.

Questions included how the newspaper is produced, how decisions are made for the lead and front page stories, what a typical week was like for the Mail and what makes for a good press release.

Alex, who started at the Mail as a trainee reporter in 2004, was also asked about the newspaper’s history, social media, what his favourite Mail story was and how good photographs influence editorial decisions.

Mr Campbell, who is the managing director of Harborough PR firm The Ideal Marketing Company, said: “It was a really good event and I’ve had a lot of positive feedback from it.”

The next speaker for The Business Agenda will be Harborough’s Jessica Shailes (pictured, inset) from Everything for Redheads, an e-commerce company which sells internationally to those with red hair.

It is taking place on Tuesday, April 15, between 5pm and 7pm.

She will speak about customer acquisition and engagement in a world where depleted attention spans and a vast array of marketing tools mean it is harder than ever before to make your business heard.

To register for the event, visit the website The Business Agenda April meeting.

They are free to attend.

For more details about the networking groups, see the website www.workingbreakfast.com/market-harborough-business-network.

Follow Alex Blackwell on Twitter, @BlackwellHarb.

 

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