Should your business have a Facebook page? In a nutshell, it depends on your business, your enthusiasm for what you do, your enthusiasm for Facebook, your knowledge of your customer base, your commitment, but most of all, it depends on your time.
I won’t be cajoled into saying one social media platform is better than other, because they are all excellent in their own way.
But, I will be so bold as to say that certain platforms tend to work better for certain types of people and businesses.
And this is a huge generalisation, but if time is your issue, then it’s a good rule of thumb.
Imagine you’re an accountant who wants to work with businesses with 50+ employees.
The person you want to build a relationship with is likely to be in a relatively senior position and unlikely to be the person who manages their company Facebook or Twitter presence.
But I bet that they will have a LinkedIn profile.
So, in that instance, the answer would be no.
Now imagine you are a wedding photographer. You’re keen to showcase your work and love getting local hotels to share what you do.
Plus you get lots of testimonials and would like somewhere to share these. Ta da! Facebook is perfect for you. You can chat to venues as your business, post pics, and let people post nice things about you until the cows come home.
So, like we said, the answer to the question posed in the title of this column is “it depends”.
We hope you now see why.
Column by Libby Langley
Libby is managing director of Zest Communications, based at Harborough Innovation Centre and is one of supporters of Spark Harborough.
Follow Zest Communications on Twitter, @ZestComms.